Second of the five part series on the upcoming design trends that will dominate brand packaging in 2020.
When people think of minimalist design, often they think of wide open spaces containing maximum negative space and a simple design which gives the product a clean and elegant look. Minimalist design not only facilitates the assimilation of information but generates greater visual impact, attracting the attention of the busy consumers and making easy the difficult task of deciding which product to buy in just a few seconds.
Minimal design means the bare essentials must be present, in addition to being practical and visually appealing. Think about each element individually, does it serve a purpose that’s going to create a better journey for the user or is it pure decoration?
Minimal design is refined down to its key essentials and it uses those essentials as the artistic attention grabbers.
Below are few examples of minimalist packaging: